WTB’S RIDE WITH PURPOSE

05.24.21 | Images by WTB

[This story was originally posted on WTB.com. Click here to read the full story.]

WTB’s Ride With Purpose series features WTB’s riders and ambassadors that are “making it a point to drive the cycling industry towards inclusivity.” As they put it, “Many riders push themselves to be better athletes, to climb harder and descend faster. However, there are some riders out there that athletic performance is only the beginning of their journey. These athletes have a purpose beyond their own pedals to push the cycling industry to be a better place for everyone.”

Flashpoint’s own Nehemiah Brown uses the bike to help promote racial equity. He is constantly working towards achieving more diversity in cycling by advising brands on how to be more inclusive, and how to break down barriers by creating experiences so members of underprivileged communities can enjoy cycling. That’s why he was a natural fit to be featured in WTB’s Ride with Purpose series. Below are some excerpts from his interview.

“I believe the cycling industry can be a leader and example to other industries on how to achieve diversity, equality and inclusion. As a group, cyclists are very data driven and goal orientated. We need to identify desired outcomes and be ready to measure progress toward those goals.”

“Last year after the murder of George Floyd, I spoke up about racism that was existing on a very popular cycling platform. When people in my local cycling community became aware of the problem, they immediately supported me. We all worked together to get the platform to fix the problem, update their terms of service and make a public commitment to antiracism. The lesson I learned was that cycling brands are willing to listen and want to do the right thing. We can’t be afraid to speak up.”

“One thing people and companies can do [to create a more inclusive industry] is focus on these three key areas: 1)Delegate part of your spending to diverse businesses. 2) Recruit, hire and retain diverse candidates. 3) Donate money to organizations that are uplifting marginalized groups.”

“We all can get involved by supporting brands that have made clear statements of their values and taken action towards achieving inclusivity.”

This story was originally featured on WTB.com.
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“I believe the cycling industry can be a leader and example to other industries on how to achieve diversity, equality and inclusion. As a group, cyclists are very data driven and goal orientated. We need to identify desired outcomes and be ready to measure progress toward those goals.”

“One thing people and companies can do [to create a more inclusive industry] is focus on these three key areas: 1)Delegate part of your spending to diverse businesses. 2) Recruit, hire and retain diverse candidates. 3) Donate money to organizations that are uplifting marginalized groups.”

“We all can get involved by supporting brands that have made clear statements of their values and taken action towards achieving inclusivity.”

This story was originally featured on WTB.com.
Click the button below to keep reading!

FLASHPOINT MVMNT

JOIN THE MOVEMENT

WTB’S RIDE WITH PURPOSE

“I believe the cycling industry can be a leader and example to other industries on how to achieve diversity, equality and inclusion. As a group, cyclists are very data driven and goal orientated. We need to identify desired outcomes and be ready to measure progress toward those goals.”

“One thing people and companies can do [to create a more inclusive industry] is focus on these three key areas: 1)Delegate part of your spending to diverse businesses. 2) Recruit, hire and retain diverse candidates. 3) Donate money to organizations that are uplifting marginalized groups.”

“We all can get involved by supporting brands that have made clear statements of their values and taken action towards achieving inclusivity.”

This story was originally featured on WTB.com. Click the button below to keep reading!

GRASSHOPPER ADVENTURE SERIES HUFFMASTER

PLAY MARIN COMMUNITY RIDE

FLASHPOINT MVMNT

JOIN THE MOVEMENT

This story was originally featured on WTB.com.
Click the button below to keep reading!