OUR PARTNERS MAKE THE MOVEMENT POSSIBLE
FOUNDED BY:
"Giro founded Flashpoint MVMNT because so much of the cycling world focuses on race results, going bigger and getting gnarlier, and we realized that so much of this just misses the point. At Giro, we have immense respect for the pro riders pushing the boundaries of performance. But we also acknowledge that glorified race coverage simply doesn’t relate to how most of us ride.
We want to showcase the inherent beauty of cycling – bombing down hills, exploring new places, riding with friends just to socialize – in a way that’s welcoming to new riders and, at the same time, refreshing to the sport’s veterans. The four riders that comprise Flashpoint MVMNT are incredible athletes for sure, but they’re more than that. These four are role models on and off their bikes. They’re each committed to making this world a better place.
Nehemiah works tirelessly to take on social justice issues (in between a high-pressure day job and a heavy training/racing program). Amanda is committed to gender equality, and is making key changes happen in cycling marketing and events. Andrew aims to reshape dropbar cycling’s image to be more approachable to urban young people. Kathy just wants to see more smiles, and serves as the constant reminder that bikes are supposed to be fun.
These four personalities are super relatable, in a different way than the average bike racing champions. This program reminds me every single day that our collective goal (as riders and brands) is bigger than winning races. Victory can be fleeting; and we have the opportunity right now to make the changes we want to see in cycling and have a lasting impact.“
- Dain Zaffke, Giro Director of Marketing & Flashpoint MVMNT’s Loudest Cheerleader
PRESENTED BY:
“At Canyon, our mission is to inspire riders to ride. The simple joy of riding a bike shouldn’t be complicated by fads, trends or cultural bias. Preconceived notions of cycling culture—about the types of bikes that should be ridden, where they should be ridden, what clothing should be worn, and by which body type—should be eliminated. Inspiration to participate in the sport comes from seeing something unexpected, creative, fresh.
Flashpoint MVMNT embodies this by demonstrating that not everyone on a bike has to ride for the same reason, look the same, or have the same abilities. Communicating this message loudly has never been more important. With the recent influx of new riders that have found this awesome sport—and within it the joys of gravel—projects like Flashpoint MVMNT create a beacon that suggests ‘you belong here, come ride with us!’ We’re excited to help shout this message and look forward to building a movement that promotes inclusivity and diversity in our sport. We’re inspired. Are you?”
- Devin Riley, Canyon North America Director of Marketing
“At SRAM, we’ve been big fans of riding drop bar bikes off-pavement for a long time. We love that so many riders are gravitating towards gravel riding these days. Projects like Flashpoint MVMNT help reinforce that gravel is a lot more than a rigid discipline borne out of industry marketing hype. There’s no wrong way to gravel! It’s been great to see so many new riders getting into cycling lately, or perhaps returning to it. But there is so much cliquey tradition still lingering in our world.
I hope that more projects like this help greet new or returning riders, rather than exclusive, elitist 'Rules'. Life is too short, and bikes are too fun, to hoard this space for ourselves. There are a lot of people and projects out there with similar intentions. It’s a good moment for Flashpoint to add to the push to remove barriers in cycling.”
- Kate Powlison, SRAM Road Brand Manager
“What an amazing group of people and brands coming together for change, and that’s why Zipp is extremely excited to partner with the Flashpoint MVMNT. We look forward to following their adventures throughout the year off-road and on, and introducing Andrew, Kathy, Nehemiah and Amanda to our audience.”
- Declan Doyle, Zipp Brand Manager
“The launch of the new Flashpoint MVMNT couldn’t have come at a better time within the industry. The group represents a welcomed and important shift in how we can tell stories, build community, and invite everyone along for the ride. We need more riders sharing the stoke of riding and all that comes with it. The fun, the adventure, even the unknown. Let’s capture and share that! We all want to see content that reminds us why we ride, or motivates us to ride our bikes more, and have more fun doing it. That’s exactly what these riders will do and we can’t wait. The entire RockShox team is excited to be supporting, promoting and riding along for their journey. We’re looking forward to sharing with our fans the work and vision from this amazing group of riders.”
- Mallory Burda, RockShox Brand Manager
“Well, when WTB was approached to join the Flashpoint MVMT, it was a no brainer. We make the best gravel tires out there, so why not pair up with one of the best crews to keep the stoke rolling.“
- Heather McFadden, WTB Marketing
“Nothing beats the simple joy of getting on a bike and exploring, which is why we couldn’t be more excited to share our brand’s passion for adventures on two wheels with Flashpoint MVMNT. By bringing the fun back to cycling and, more importantly, opening the sport up to those who are just getting into riding, Thule is thrilled to be a part of this group and hear the stories they plan to tell.”
- Chris Ritchie, Thule PR & Communications Manager
